Pavilion
Grundfos brings water to life
The moment you walk in through the pipe-like entrance you step into the water cycle. You start in a cold, underground cave where you hear water dripping on to hard rock. The shiver of anticipation is quickly replaced by energy and adrenalin as a giant Grundfos pump rushes the water – and you – up into the world above.
We show how Grundfos brings water to life in commercial buildings and private homes. Finally, we return treated water back to nature, and you take your chances walking through a sensor-controlled waterfall to get back outside.
Along the way you can get a 4D cinematic experience unlike anything yet seen in Europe. Add some special effects and interactive challenges and you can begin to sense the atmosphere in the pavilion. The H20 water molecule is visualised throughout the pavilion, most strikingly to form the centrepiece cinema dome.